simonthesun | First Mode

Overview

I designed digital product concepts and holistic training programs to help mine truck drivers learn to drive First Mode’s new hybrid-electric vehicles (HEVs).

These dashboard-based behavior change systems were adopted into the First Mode’s product strategy, introduced UX methodologies to the development process, and drove customer engagement through the launch of a new product line.

Timeline

Nov 2023 - Jan 2024 (6 weeks)

Role

UX Design, UX Research Support

Team

2 Researchers, 1 Designer

Deliverables

Product Definition, Early Prototype Concepts

Problem

How might we build systems to train new driving patterns AND provide clients verification that the trucks are successful at emissions reduction?

Solution

I defined a suite of digital products including a web dashboard and mobile stat tracking app, as well as interventions such as on-site modifications and training service concepts.

A couple journey maps with training concept descriptions inserted into the timelines

A haul truck driving on a mine road. A mockup of a red road sign is illustrated beside the road. A close-up of the sign is superimposed on top of the photo: a red triangle with the word "SLOW" an an icon of a foot pressing on a brake pedal in white.

Outcomes

These products and processes formed the basis of First Mode’s digital strategy, solidifying client investment and enabling up to 25% emissions reduction in initial internal testing.

With HEV development ongoing, further iteration and prototyping is needed to flesh out interactions and features, but the product definitions dictated software directions moving forward, providing additional product offerings and revenue streams beyond the truck.

Case study coming soon!

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